MSM Trade LLC advises businesses, institutions, and governments across eight sectors — from import & export logistics to technology-driven consulting — with the rigor of a firm that's done this since 2002.
We built MSM Trade around a single idea: the firms doing the most interesting cross-border work need advisors who understand the operating details, not just the strategy deck.
We work alongside leadership teams on their highest-priority initiatives — rolling up our sleeves where needed, and building the internal capability to carry the work forward once we've moved on. Our teams pair trade and regulatory fluency with the technology and analytics expertise modern operations require.
Clients come to us with a specific problem in a specific sector. We stay because the recommendations hold up six months later.
"We don't hand clients a strategy deck and walk away. We stay close enough to the operating detail that the recommendation still holds up a year later."
Each unit is staffed by people who've operated inside the sector, not just studied it.
Every engagement has a defined scope and a defined bar. We report against both, plainly, throughout.
Trade decisions have windows. We structure engagements so recommendations land while they're still actionable.
Speed and rigor aren't a trade-off here — our review process is built to hold both at once.
Mert has led MSM Trade's Turkish operations since 2013, holding full P&L responsibility across sourcing, international trade, and vendor and partner management. Before MSM, he held finance and strategy leadership roles at the Cosmopolitan of Las Vegas, Las Vegas Sands — where he helped stand up new business operations in London and Dubai — and Red Hat, building on an MBA from Cornell's S.C. Johnson Graduate School of Management and an engineering degree from Başkent University. That combination of hands-on P&L ownership and cross-border deal experience across North America, Europe, the Middle East, and Türkiye shapes how MSM approaches every client engagement.
Retail partnerships built: Walmart, Amazon, QVC, Limango, GILT
"MSM felt like the safe, professional choice from the first call — and they backed that up throughout the engagement."
"A colleague pointed us to MSM, and it changed how we approached the business entirely. Well worth the introduction."
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